Dress Like
You Mean It
Effortless casualwear and wardrobe essentials for the modern woman. Style that moves with you — from morning to midnight.
Your Wardrobe, Reimagined
New Arrivals
Your Products Will Appear Here
Add products to your Shopify store and assign them to collections — they'll automatically appear in this section and in each category tab above.
Step 1
Add Products
Go to Shopify Admin → Products → Add product
Step 2
Create Collections
Create collections: all, womens, mens, dresses, jeans, jackets, swimwear, lingerie, shoes, bags, accessories
Step 3
Assign Products
Tag each product with its category — they'll appear automatically
Effortless Style,
Every Day
From laid-back summer dresses to sharp blazers and everything in between — Glowélla brings you trend-led pieces designed to make getting dressed feel effortless. New drops every week.
Shop New ArrivalsShop The Look
New Weekly Drops
Fresh styles added every week so your wardrobe is always ahead of the trend
Secure Checkout
Your payment is always protected with SSL encryption and Shopify security
Free UK Delivery
Complimentary shipping on all UK orders via tracked courier
30-Day Returns
Not in love? Return or exchange within 30 days for a full refund, no questions asked
Why Glowélla
01
Effortless Style
Designed to be worn anytime, anywhere — from morning coffee to evening out.
02
Comfort First
Soft, wearable fabrics you can rely on — because comfort should never be a compromise.
03
Modern Aesthetic
Clean, minimal, and on-trend. New drops every week so your wardrobe stays ahead.
04
Confidence Driven
Pieces that make you feel your best — because you deserve to glow every single day.
200+
Styles Available
Free
UK Delivery — Always
30
Day Returns
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Contact Us
Our team is here to help. We respond to all enquiries within 24 hours.
Send Us a Message
Get in Touch Directly
🕐 Response Time
Within 24 hours
📍 Company Address
JAS Steel Ltd
Windsor Road
Liverpool, L36 4NJ
United Kingdom
🏭 Warehouse
Glowélla Ltd
71–75 Shelton Street
Covent Garden
London, WC2H 9JQ
Opening Hours
Frequently Asked Questions
Orders & Shipping
How long does delivery take? +
Orders are processed within 2–3 business days. Delivery takes a further 4–9 business days.
Is delivery free? +
Yes! We offer free shipping on all UK orders with no minimum spend required.
Do you ship outside the UK? +
Currently we ship exclusively within the United Kingdom. We hope to expand to international shipping in the future — sign up to our newsletter to be the first to know.
Can I track my order? +
Yes. Once your order has been dispatched you will receive a confirmation email with your tracking details. If you have any issues tracking your order, please contact us at support@glowella.uk.
What if my order hasn't arrived? +
If your order hasn't arrived within the estimated timeframe, please first check your tracking information. If you're still concerned, contact us at support@glowella.uk and we will investigate with the courier as quickly as possible.
Returns & Refunds
What is your returns policy? +
We offer 30-day returns. Items must be unworn with tags. Contact us before sending anything back.
How do I start a return? +
To start a return, email us at support@glowella.uk with your order details. Once your return is approved, we'll send you a return shipping label and instructions on where to send the item.
When will I receive my refund? +
Approved refunds are processed within 10 business days to your original payment method.
Can I return sale items? +
Unfortunately, sale items and gift cards cannot be returned or exchanged. All sale purchases are final.
Payments & Security
What payment methods do you accept? +
We accept Visa, Mastercard, American Express, Maestro, Apple Pay, Google Pay, and Shop Pay. All prices are in GBP (£).
Is it safe to pay on Glowélla? +
Absolutely. Our store is powered by Shopify and uses 128-bit SSL encryption to protect your personal and payment information. We are PCI DSS compliant and do not store your full card details.
Products & Sizing
How do I find the right size? +
Each product page includes a size guide. If between sizes, we suggest sizing up.
Are the colours accurate to what I see on screen? +
We do our best to display colours as accurately as possible, however colours can vary slightly depending on your screen settings and device.
Do you restock sold-out items? +
We add new stock regularly and some items do get restocked. Sign up to our newsletter to be notified of restocks and new arrivals before anyone else.
Still Have a Question?
Can't find what you're looking for? Our team is happy to help. Reach out and we'll get back to you within 24 hours.
Mon–Fri 09:00–17:00 · Weekends 11:00–16:00 (GMT)
Press & Media
The story of Glowélla — told with style.
Thank you for your interest in Glowélla.
Brand Snapshot
Brand
Glowélla
Founded
2026, United Kingdom
Category
Women's Casual Fashion
Market
United Kingdom
Platform
Shopify — Online Only
Aesthetic
Minimal · Effortless · Modern
What We Offer
Glowélla is a curated online fashion destination for women who want to look effortlessly put together every day.
We are a UK-based brand operating with a clear identity: fashion that feels as good as it looks, priced accessibly, and delivered fast.
Press & Collaboration Opportunities
We are open to a range of media and partnership opportunities, including:
- Editorial features and brand spotlights
- Influencer and content creator gifting
- Styling and lookbook collaborations
- Fashion blog and digital media features
- Social media partnerships and campaigns
Assets & Resources
For brand assets including logos, product images, and brand guidelines, please reach out directly to our press contact below.
Press Contact
For all press, media, and collaboration enquiries
Sustainability
Fashion that feels good — and does good.
At Glowélla, sustainability isn't a trend — it's a responsibility we take seriously.
Thoughtful Curation
We don't chase fast fashion.
Quality Over Quantity
Every piece in the Glowélla collection is selected with longevity in mind.
Mindful Packaging
We aim to minimise packaging waste and move to recyclable options as we grow.
Responsible Returns
We encourage mindful ordering using our size guides. Our 30-day returns policy gives you confidence.
Our Commitment Going Forward
Glowélla is a growing brand, and we are honest about the fact that our sustainability journey is ongoing. We don't claim to be perfect — but we are committed to continuous improvement. As we scale, our goals include:
- Partnering with suppliers who share our values around ethical production
- Reducing our overall carbon footprint across shipping and operations
- Exploring more sustainable fabric options as part of our future collections
- Being transparent with our customers about where we are and where we're heading
"We believe that looking good and doing good are not mutually exclusive. Style and responsibility can — and should — go hand in hand."
— The Glowélla Team
Have questions about our sustainability practices? We'd love to hear from you.
About Us
Glowélla is a store operated by JAS Steel Ltd, a company based in the United Kingdom and operating within the UK.
At Glowélla, we believe that everyday fashion should feel effortless, elevated, and empowering.
We design and curate pieces that are versatile, modern, and timeless.
Our Mission
Our mission is to redefine casual wear by combining comfort, quality, and understated elegance. We aim to provide thoughtfully designed pieces that:
- Feel comfortable for everyday wear
- Look effortlessly stylish
- Empower confidence in every moment
Glowélla is committed to making fashion accessible while maintaining a premium feel — so you never have to compromise between comfort and style.
Our Vision
Our vision is to become a leading name in modern casual fashion, recognised for simplicity, sophistication, and everyday luxury. We strive to build a brand that:
- Inspires confidence through minimal, elegant design
- Creates a community around self-expression and effortless style
- Evolves with our customers while staying true to timeless aesthetics
At Glowélla, we are more than just clothing — we are a reflection of how you want to feel every day.
Why Glowélla
Effortless Style
Designed to be worn anytime, anywhere
Comfort First
Soft, wearable fabrics you can rely on
Modern Aesthetic
Clean, minimal, and on-trend
Confidence Driven
Pieces that make you feel your best
Glowélla — JAS Steel Ltd (Co. No. 14583253)
Email: support@glowella.uk
Mon–Fri 09:00–17:00 · Weekends 11:00–16:00 (GMT)
Payment Policy
At Glowélla, we are committed to providing a secure and seamless shopping experience.
We use SSL encryption to protect your data. All payment information is encrypted during transmission.
Payment Terms & Accepted Methods
We accept the following payment methods:
All prices on our store are listed in GBP (£). For delivery details, please refer to our Shipping Policy.
Secure Payments (PCI Compliance)
We adhere to the Payment Card Industry Data Security Standard (PCI DSS), which ensures all payment information is handled securely. This global standard is designed to:
- Protect your cardholder data
- Reduce fraud
- Ensure secure payment processing
Your Payment Information
Your payment security is extremely important to us.
- We do not store or have access to your full card details
- Once your payment is processed, we can only view: billing information, shipping details, order information, and the last 4 digits of your card
You can verify a secure connection by:
- Looking for the padlock icon in your browser address bar
- Ensuring the website URL begins with https://
Privacy & Data Protection
We respect your privacy. We do not sell, rent, or share your personal information with third parties for marketing purposes.
For full details on how your data is collected and used, please refer to our Privacy Policy.
Payment Policy Updates
We may update this Payment Policy from time to time to reflect operational, legal, or regulatory changes.
Last updated: April 18, 2026
Glowélla — JAS Steel Ltd (Co. No. 14583253)
Email: support@glowella.uk
Mon–Fri 09:00–17:00 · Weekends 11:00–16:00 (GMT)
Shipping Policy
At Glowélla, we're proud to serve customers across the United Kingdom with reliable and efficient shipping. Please read below for everything you need to know about how we ship your orders.
1. General Shipping Information
- We currently ship throughout the United Kingdom.
- Shipping options, costs, and delivery times may vary depending on your location and the size/weight of your order.
2. Processing Time
Orders are typically processed within 2–3 business days (Monday to Friday), excluding weekends and holidays.
During peak seasons or promotional events, processing times may be slightly longer. We will keep you informed of any delays.
3. Shipping Rates
Free Shipping — We offer free shipping on all orders with no minimum purchase.
4. Estimated Delivery Times
Processing Time
2–3 business days
Transit Time
4–9 business days
Total Delivery Time
6–12 business days
Order Cut-off Time
6:00 PM (GMT)
Delivery times are estimates and may be affected by courier delays or unforeseen circumstances such as weather conditions.
5. Shipping Restrictions
- We do not ship to PO Box addresses, military addresses (APO/FPO/DPO), or restricted areas.
- Certain items may be subject to shipping restrictions depending on UK regulations or carrier limitations.
6. Failed Delivery or Returned Packages
If delivery fails due to incorrect address details or multiple unsuccessful delivery attempts, the package may be returned to us.
If this occurs, we will contact you to arrange reshipment. Additional shipping fees may apply.
7. Lost or Damaged Packages
If your package is lost or arrives damaged, please contact us immediately at support@glowella.uk.
We will work with the courier to investigate and resolve the issue as quickly as possible.
8. Shipping Policy Updates
We may update this Shipping Policy from time to time to reflect operational, legal, or service changes. The latest version will always be available on this page.
Last updated: April 18, 2026
9. Contact Information
Store
Glowélla
Company
JAS Steel Ltd
Company No. 14583253
Company Address
Windsor Road
Liverpool, L36 4NJ
United Kingdom
Warehouse Address
71–75 Shelton Street
Covent Garden
London, WC2H 9JQ
United Kingdom
Monday – Friday | 09:00 – 17:00 (GMT)
Weekends | 11:00 – 16:00 (GMT)
We aim to respond to all enquiries within 24 hours.
Privacy Policy
Last updated: April 18, 2026
Glowélla operates this store and website to provide you with a curated shopping experience (the "Services"), powered by Shopify.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understand this policy.
Personal Information We Collect or Process
We may collect or process the following categories of personal information:
- Contact details including your name, address, billing address, shipping address, and email address.
- Financial information including payment details and transaction confirmations.
- Account information including login credentials and preferences.
- Transaction information including purchases, returns, and browsing activity.
- Communications with us including customer support messages.
- Device information including IP address, browser type, and device identifiers.
- Usage information including how you interact with our website and services.
Personal Information Sources
We collect personal information from:
- You directly — when placing orders or contacting us
- Automatically through cookies and tracking technologies
- Service providers and partners
How We Use Your Personal Information
We use your information to:
- Provide and improve our services
- Process orders and payments
- Communicate with you
- Prevent fraud and ensure security
- Send marketing communications — you can opt out at any time
- Comply with legal obligations
How We Disclose Personal Information
We may share your information with:
- Shopify and service providers (payments, shipping, hosting)
- Marketing and analytics partners
- Legal authorities when required
- Business partners in case of company restructuring
Relationship with Shopify
Our store is hosted by Shopify, which processes data to support and improve the platform. Your information may be shared with Shopify and its partners globally.
Third Party Websites
We are not responsible for third-party websites linked from our store.
Children's Data
We do not knowingly collect data from children under the legal age.
Security & Retention
We take reasonable steps to protect your data but cannot guarantee complete security. We retain information only as long as necessary.
Your Rights
Depending on your location, you may have the right to:
- Access your data
- Correct inaccuracies
- Request deletion
- Withdraw consent
- Opt out of marketing
UK/EU users may also request restriction of processing or object to data use.
Complaints
You may contact us directly or your local data authority if you have concerns about how we handle your personal information.
International Transfers
Your data may be processed outside your country with appropriate safeguards in place.
Changes to This Privacy Policy
We may update this policy at any time. Continued use of our services constitutes acceptance of any updates.
Glowélla — JAS Steel Ltd (Co. No. 14583253)
Email: support@glowella.uk
Mon–Fri 09:00–17:00 · Weekends 11:00–16:00 (GMT)
Terms of Service
Welcome to Glowélla. The terms "we", "us" and "our" refer to Glowélla. By visiting or using our Services, you agree to be bound by these Terms of Service and our Privacy Policy.
Please read these Terms carefully — they include important information about your legal rights, warranty disclaimers, and limitations of liability.
Section 1 — Access & Account
By agreeing to these Terms, you confirm you are at least the age of majority in your country of residence.
Section 2 — Our Products
We strive to display our products as accurately as possible.
Section 3 — Orders
Placing an order constitutes an offer to purchase.
Section 4 — Prices & Billing
Prices are subject to change without notice and may not include taxes or shipping costs. You agree to provide accurate billing information and authorise us to charge your selected payment method.
Section 5 — Shipping & Delivery
Delivery times are estimates only and are not guaranteed. Glowélla is not responsible for delays caused by couriers, customs, or external factors. Once an order is handed to the carrier, responsibility transfers to the customer.
Section 6 — Intellectual Property
All content on this website — including branding, images, and designs — is the property of Glowélla and is protected by intellectual property laws.
Section 7 — Optional Tools
We may provide access to third-party tools which we do not control. Use of these tools is entirely at your own risk.
Section 8 — Third-Party Links
We are not responsible for the content or practices of third-party websites accessed through our Services.
Section 9 — Relationship with Shopify
Glowélla is powered by Shopify, but all transactions are between you and Glowélla directly. Shopify is not liable for any issues related to your purchases.
Section 10 — Privacy Policy
Your personal information is handled in accordance with our Privacy Policy and Shopify's Privacy Policy.
Section 11 — Feedback
Any feedback you provide may be used by us freely, without restriction or compensation to you.
Section 12 — Errors & Omissions
We reserve the right to correct any errors or inaccuracies on our site and to cancel orders where necessary.
Section 13 — Prohibited Uses
You may not use our Services for any unlawful or harmful purpose, including fraud, harassment, or misuse of content.
Section 14 — Termination
We may terminate your access to our Services at any time if these Terms are violated.
Section 15 — Disclaimer of Warranties
All products and services are provided "as is" without warranties of any kind, express or implied.
Section 16 — Limitation of Liability
Glowélla shall not be liable for any indirect or consequential damages arising from your use of our Services.
Section 17 — Indemnification
You agree to indemnify and hold Glowélla harmless against any claims resulting from your violation of these Terms.
Section 18 — Severability
If any provision of these Terms is found to be invalid, all remaining provisions shall continue to apply in full.
Section 19 — Entire Agreement
These Terms constitute the entire agreement between you and Glowélla regarding your use of the Services.
Section 20 — Assignment
We may assign these Terms without notice to you. You may not transfer your rights or obligations under these Terms.
Section 21 — Governing Law
These Terms are governed by and construed in accordance with the laws of the United Kingdom.
Section 22 — Headings
Section headings are included for convenience only and shall not affect the interpretation of these Terms.
Section 23 — Changes to Terms
We may update these Terms at any time without prior notice. Your continued use of the Services following any changes constitutes your acceptance of the revised Terms.
Section 24 — Contact Information
Store
Glowélla
Company
JAS Steel Ltd
Company No. 14583253
Company Address
Windsor Road
Liverpool, L36 4NJ
United Kingdom
Warehouse Address
71–75 Shelton Street
Covent Garden
London, WC2H 9JQ
United Kingdom
Monday – Friday | 09:00 – 17:00 (GMT)
Weekends | 11:00 – 16:00 (GMT)
We aim to respond to all enquiries within 24 hours.
Return & Refund Policy
We have a 30-day return policy, which means you have 30 days after receiving your item to request a return.
To be eligible for a return, your item must be in the same condition that you received it — unworn or unused, with tags, and in its original packaging. You'll also need the receipt or proof of purchase.
To start a return, contact us at support@glowella.uk. If your return is accepted, we'll send you a return shipping label along with instructions on how and where to send your package. Items sent back without first requesting a return will not be accepted.
Damages & Issues
Please inspect your order upon reception and contact us immediately if the item is defective, damaged, or if you receive the wrong item, so that we can evaluate the issue and make it right.
Exceptions / Non-Returnable Items
Certain types of items cannot be returned, including perishable goods, custom products (such as special orders or personalised items), and personal care goods.
Unfortunately, we cannot accept returns on sale items or gift cards.
Exchanges
The fastest way to ensure you get what you want is to return the item you have, and once the return is accepted, make a separate purchase for the new item.
European Union — 14 Day Cooling Off Period
EU customers may cancel within 14 days. Items must be unworn with tags. Proof of purchase required.
Refunds
We will notify you once we've received and inspected your return, and let you know if the refund was approved. If approved, you'll be automatically refunded on your original payment method within 10 business days.
If more than 15 business days have passed since we approved your return, please contact us at support@glowella.uk.
Contact Information
Store
Glowélla
Company
JAS Steel Ltd
Company No. 14583253
Company Address
Windsor Road
Liverpool, L36 4NJ
United Kingdom
Warehouse Address
71–75 Shelton Street
Covent Garden
London, WC2H 9JQ
United Kingdom
Monday – Friday | 09:00 – 17:00 (GMT)
Weekends | 11:00 – 16:00 (GMT)
We aim to respond to all enquiries within 24 hours.
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Order Summary
Size Guide
How to measure: Bust — around the fullest part. Waist — around the narrowest part. Hips — around the fullest part, about 20cm below waist. If between sizes, size up.
Womens Clothing
| UK Size | EU | Bust cm | Bust in | Waist cm | Waist in | Hips cm | Hips in |
|---|---|---|---|---|---|---|---|
| XS / 6 | 34 | 82–84 | 32–33 | 62–64 | 24–25 | 88–90 | 34–35 |
| S / 8 | 36 | 85–87 | 33–34 | 65–67 | 25–26 | 91–93 | 35–36 |
| M / 10 | 38 | 88–91 | 34–36 | 68–71 | 26–28 | 94–97 | 37–38 |
| L / 12 | 40 | 92–96 | 36–38 | 72–76 | 28–30 | 98–102 | 38–40 |
| XL / 14 | 42 | 97–101 | 38–40 | 77–81 | 30–32 | 103–107 | 40–42 |
| XXL / 16 | 44 | 102–107 | 40–42 | 82–87 | 32–34 | 108–113 | 42–44 |
| 3XL / 18 | 46 | 108–113 | 42–44 | 88–93 | 34–36 | 114–119 | 45–47 |
Womens Jeans & Trousers
| UK Size | Waist cm | Waist in | Inside Leg cm | Inside Leg in |
|---|---|---|---|---|
| XS / 6 | 62–64 | 24–25 | 79 | 31 |
| S / 8 | 65–67 | 25–26 | 79 | 31 |
| M / 10 | 68–71 | 26–28 | 79 | 31 |
| L / 12 | 72–76 | 28–30 | 79 | 31 |
| XL / 14 | 77–81 | 30–32 | 79 | 31 |
| XXL / 16 | 82–87 | 32–34 | 79 | 31 |
Mens Clothing
| Size | Chest cm | Chest in | Waist cm | Waist in | Hips cm | Hips in |
|---|---|---|---|---|---|---|
| XS | 84–86 | 33–34 | 70–72 | 27–28 | 84–86 | 33–34 |
| S | 88–92 | 34–36 | 74–78 | 29–30 | 88–92 | 34–36 |
| M | 94–98 | 37–38 | 80–84 | 31–33 | 94–98 | 37–38 |
| L | 100–104 | 39–41 | 86–90 | 34–35 | 100–104 | 39–41 |
| XL | 106–110 | 42–43 | 92–96 | 36–38 | 106–110 | 42–43 |
| XXL | 112–118 | 44–46 | 98–104 | 38–41 | 112–118 | 44–46 |
Mens Jeans & Trousers
| Waist | Waist cm | Waist in | Inside Leg cm | Inside Leg in |
|---|---|---|---|---|
| 28 | 71–73 | 28 | 81 / 84 / 86 | 32 / 33 / 34 |
| 30 | 76–78 | 30 | 81 / 84 / 86 | 32 / 33 / 34 |
| 32 | 81–83 | 32 | 81 / 84 / 86 | 32 / 33 / 34 |
| 34 | 86–88 | 34 | 81 / 84 / 86 | 32 / 33 / 34 |
| 36 | 91–93 | 36 | 81 / 84 / 86 | 32 / 33 / 34 |
| 38 | 96–98 | 38 | 81 / 84 / 86 | 32 / 33 / 34 |
Womens Shoes
| UK | EU | US | Foot Length cm | Foot Length in |
|---|---|---|---|---|
| 3 | 36 | 5.5 | 22.5 | 8.9 |
| 4 | 37 | 6.5 | 23.5 | 9.3 |
| 5 | 38 | 7.5 | 24.1 | 9.5 |
| 6 | 39 | 8.5 | 24.8 | 9.8 |
| 7 | 40 | 9.5 | 25.4 | 10.0 |
| 8 | 41 | 10.5 | 26.0 | 10.2 |
Mens Shoes
| UK | EU | US | Foot Length cm | Foot Length in |
|---|---|---|---|---|
| 6 | 40 | 7 | 25.0 | 9.8 |
| 7 | 41 | 8 | 25.7 | 10.1 |
| 8 | 42 | 9 | 26.5 | 10.4 |
| 9 | 43 | 10 | 27.2 | 10.7 |
| 10 | 44 | 11 | 27.9 | 11.0 |
| 11 | 45 | 12 | 28.6 | 11.3 |
| 12 | 46 | 13 | 29.4 | 11.6 |
All measurements are approximate. If between sizes, size up. For help contact support@glowella.uk
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